Custom Boxes: To Have or Not to Have
Boxes are for everyone: custom boxes are better for business owners. Selling your product begins with the packaging: most of the time, it is the box that attracts the eye before the mind even begins to consider what might be inside it. And whatever is inside has the room be as good as the packaging, if not you are just misleading your customers.
There are several advantages to having custom boxes in your business, and there are some disadvantages as well. It is left to you, the business owner, to weigh the odds and evens and decide if these boxes are the way to go.
Reasons why you should have custom boxes are:
People look more favorably at your business – Everyone appreciates beauty and quality, as well as perfect presentation. You could be a flip-flop manufacturing company, but because you have packaged it beautifully in a tastefully designed custom box, people will add value to your business, getting you, even more, patronage
Makes you different – Business, whatever it is, is a competitive thing. Everyone wants to do the other person out, and as such, stakes are high in getting customers and staying afloat. Getting packaging boxes makes your business stand out from the sea of other businesses and brands. Give your boxes a distinctive look and a logo that will catch the eye in the midst of many other products, in yourself some more customers.
Retailers are most likely to showcase your product in the bestselling locations in their stores. With a great looking design on your box, retailers will display them in stores or aisles that garner the most buys from customers.
Using packaging boxes that have been made from recycled, eco-friendly materials boosts your image and reputation with the public.
Custom printed boxes are your brand: use them to their fullest potential to advertise your products.
Custom Boxes: Not To Have
The main disadvantage of using custom boxes is the lack of security. Boxes can be easily opened or only carted away by thieves, and the anger and discontent of the customers will be yours to deal with.
Also, making custom boxes and printing them is very pricey. However, with high quality comes great expense. No one wants their stacked boxes to crumple and loses shape after an hour on the shelves!
So, as a business owner, it is your decision to make. Would it be wise to spend some money in the hopes of getting double back, or just go the cheap way and use markers on old shoe boxes to showcase your brand? Owning a business is no way matter: it requires hard work, tough decisions, and risk. If having custom boxes is a good risk, take it. If not having packaging boxes is still a good risk, take it.